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Marketing

Google Ads Integration

7 min read

Overview

Savantly's Google Ads integration connects your Google Ads account to your Savantly dashboard, letting you create, monitor, and manage advertising campaigns alongside the rest of your marketing activities. You can also set up conversion tracking so Google Ads can optimize for real business outcomes (sign-ups, purchases, form completions) generated by your Savantly profile.

Prerequisites

Before you begin, you need:

  1. An active Google Ads account (ads.google.com)
  2. A Business plan Savantly subscription
  3. A verified sending domain or custom domain (optional but recommended for conversion tracking)

Step 1: Connect Your Google Ads Account

  1. Navigate to Marketing → Google Ads (/google-ads).
  2. Click Connect Google Ads Account.
  3. You'll be redirected to Google's OAuth authorization page.
  4. Sign in with the Google account that manages your Google Ads.
  5. Grant the requested permissions.
  6. Select the Google Ads Customer ID you want to connect (if you manage multiple accounts).
  7. Click Authorize.
  8. You'll be redirected back to Savantly with your account connected.

Step 2: Create a Google Ads Campaign

  1. Go to Marketing → Google Ads → Campaigns (/google-ads/campaigns).
  2. Click + New Campaign.
  3. Configure your campaign:

Campaign Settings

  • Campaign name — Descriptive internal name
  • Campaign type — Search, Display, Shopping, Performance Max (options depend on your Google Ads account type)
  • Goal — Sales, Leads, Website traffic, Brand awareness
  • Budget — Daily budget in your account currency
  • Bid strategy — Maximize clicks, Target CPA, Target ROAS, Manual CPC

Location & Language Targeting

  • Geographic targeting — Countries, regions, cities, or radius around a location
  • Language targeting — Languages your ads will show in

Ad Groups and Keywords

  • Create one or more Ad Groups within the campaign
  • For each ad group:
  • Keywords — Terms people search for to trigger your ad
  • Match types — Broad match, Phrase match, Exact match
  • Negative keywords — Terms that should NOT trigger your ads

Create Ads

  • Responsive Search Ads — Enter 3–15 headlines and 2–4 descriptions; Google automatically tests combinations
  • Display Ads — Upload images and write ad copy for banner ads
  • Each ad links to a Final URL — typically a page on your Savantly profile or external website
  1. Click Save Campaign.
  2. The campaign is created in your Google Ads account and synced to Savantly's dashboard.

Step 3: Set Up Conversion Tracking

Conversion tracking measures what happens after someone clicks your ad. Setting it up allows Google to optimize your campaigns for real outcomes.

Create a Conversion Action

  1. Go to Marketing → Google Ads → Conversions (/google-ads/conversions).
  2. Click + New Conversion Action.
  3. Choose the conversion type:
  • Form submission — Visitor submits a contact or lead form on your profile
  • Purchase — Visitor completes a marketplace purchase
  • Page visit — Visitor reaches a specific URL (e.g., your thank-you page)
  • Chat engagement — Visitor starts a chat with your AI agent
  1. Configure:
  • Conversion name — e.g., "Lead Form Submission"
  • Value — Optional monetary value per conversion
  • Count — Every conversion, or one per click
  • Conversion window — How long after an ad click to count a conversion (default: 30 days)
  1. Click Save.

GCLID Tracking

Savantly's public profile sites automatically capture Google Click IDs (GCLIDs) from ad traffic. This enables:

  • Attribution of leads and form submissions back to specific ads
  • Cross-device conversion tracking
  • Enhanced conversion data for Google's bidding algorithms

No additional setup is required — GCLID tracking is enabled by default on all Savantly profile sites.

Monitoring Campaign Performance

Campaign Dashboard

  1. Go to Marketing → Google Ads to see all your campaigns.
  2. For each campaign, see:
  • Impressions — How many times your ads were shown
  • Clicks — How many times ads were clicked
  • Click-through rate (CTR) — Clicks ÷ Impressions
  • Average CPC — Average cost per click
  • Spend — Total amount spent
  • Conversions — Number of tracked conversion actions
  • Cost per conversion — Total spend ÷ Conversions
  • ROAS — Return on ad spend (if conversion values are set)

Comparing with Organic Performance

From the Analytics dashboard, you can compare:

  • Profile visitors from Google Ads vs. organic sources
  • Conversion rates of paid vs. organic traffic
  • AI agent engagement from ad traffic

Optimization Tips

Keywords

  • Use phrase match and exact match for higher-intent keywords in dedicated ad groups
  • Add negative keywords regularly — check the Search Terms report for irrelevant queries
  • Pause low-performing keywords with high spend and no conversions

Ads

  • Write 5+ headlines per RSA to give Google more combinations to test
  • Include your main keyword in at least one headline
  • Test different CTAs — "Get a Free Demo", "Start Free Trial", "Learn More"
  • Pin critical headlines to specific positions when necessary

Budget and bidding

  • Start with manual CPC to gather data, then switch to automated bidding (Target CPA) once you have 30+ conversions/month
  • Use ad scheduling to only show ads during business hours if your conversions are highest then
  • Set location bid adjustments to increase bids in your highest-converting locations

Disconnecting Google Ads

  1. Go to Marketing → Google Ads → Settings.
  2. Click Disconnect Account.
  3. This removes the connection from Savantly. Your actual Google Ads campaigns are not affected.

Next: [Marketplace →](./10-marketplace.md)

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